I ignite clarity in all. A window to the Art of Chuck Todd

Posts tagged “Sigmund Freud

Freud and Siri

Freud attempts to get inside the mind of Apple's enigmatic Siri.

Freud attempts to get inside the mind of Apple’s enigmatic Siri.

Recently I got this illustration assignment for a Pat May story published in the San Jose Mercury and Bay Area News Group papers. Pat was interested in finding out what made Apple’s enigmatic, helpful (sometimes) and mysterious female concierge tick. He wanted to get inside SIRI’s head. To do that he enlisted the help of a local psychologist to probe and ask SIRI questions to discover the mind behind the iPhone voice.

Trying to psychoanalyze SIRI was a fun assignment to get. When the story was pitched to me by the Business editors we hit the idea of putting SIRI on the psychiatrist’s couch. I took the idea and ran with it. And what more famous couch…or psychiatrist to dive into the mind of SIRI than Sigmund Freud himself. No kidding on running with this assignment….with other newspaper deadline work I had just a morning and part of the afternoon to go from thumbnail to finish.

You’ll find in the illustration a few apple and female related symbols.

You’ll find Pat May’s story at this link:

http://goo.gl/xhi27Z

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