I ignite clarity in all. A window to the Art of Chuck Todd

Archive for July 23, 2012

IDEA INVESTING

Illustration by Chuck Todd.  Story by Peter Delevett. Centerpiece design by Daymond Gascon. For the Monday TECHNOLOGY section in Bay Area News Group print and digital editions

How do you illustrate the concept of Investing in Ideas? One of the two startups highlighted in Peter Delevett’s story called MOTIF aggregates companies into motifs or ideas. Say an investor likes PETS. Yup you can invest in a grouping of PET companies.  Or GREEN companies, or FAST FOOD companies or MOBILE TECH companies, etc.

I thought of an idea taking off, earning money. The concept of turning light bulbs into a flock of ideas flying up and away popped into my head. After a couple of thumbnails the idea gelled. I used $100 bills to construct the wings, which created some fun, bird like patterns. I kept this one loose and fun, I painted up one light bulb and incorporated the finished wings all in photoshop. Then I duplicated the ‘light bulb with wings’ image on multiple layers and made the smaller ones more transparent. I used my artistic license to keep an old style of light bulb…allowing me to leave a subtle birdlike beak on the bulb.

This appeared in Monday print editions. To read Peter’s story online go here:

http://goo.gl/zRLCm