I ignite clarity in all. A window to the Art of Chuck Todd

Archive for January 17, 2012

YOU’RE NOT HIRED

If you don’t land that job…blame your facebook post. Employers are increasingly looking beyond resumes and are peering into social media to screen new hires. My photoshop illustration hits the stands today on Bay Area News Group front pages (Contra Costa Times, Oakland Tribune and San Jose Mercury News). Story by Steve Johnson, design by Chris Gotsill.

I used a different approach for this project. I’ll express it as an artistic equation:

CONCEPT + SKETCHES + FAKE RESUME & FAKE FACEBOOK PAGE + iPHONE PHOTOS + PHOTOSHOP/PHOTOCOPY = A1 ILLUSTRATION

For this illustration I created and printed out a fake resume for John Doe. In photoshop I created a fake Facebook timeline page and using my fellow News Artist’s iPad…took photos with my iPhone. A lot of playing, experimenting and changes later and I ended up with this result. I went for a poster graphic look by using the photocopy filter in Photoshop and more experimenting until I got the feel I wanted.  Of course, I love to create hand drawn illustrations and layer in elements in photoshop…but sometimes the subject matter speaks to you of the best approach. It was clear to me from the thumbnail stage I wanted to go with this photo-illustration style.